We're three months out from Ridley Scott's highly anticipated return to the ALIEN universe, and the most recent reveal, that Guy Pearce would be essaying Peter Weyland (as in Weyland-Yutani) has been confirmed via the launch of the film's viral/ARG campaign.

Our first look into the PROMETHEUS viral comes by way of a speech from 2023's TED Conference. TED (Technology Entertainment Design) is an annual series of conferences dedicated to "ideas worth spreading." Speakers cover a wide spectrum of topics in their presentations, and in this future edition of the event, Peter Weyland talks the legend of Prometheus, the future of cybernetic individuals and his limitless ambition, issues which will surely lead to the events of the upcoming film. 

Excitingly, the video and website Weyland Industries (head there for more) were conceived and designed by Ridley Scott and PROMETHEUS scripter Damon Lindelof. The clip itself was directed by Luke Scott.

Here's what TED has to say about Peter Weyland: "Peter Weyland has been a magnet for controversy since he announced his intent to build the first convincingly humanoid robotic system by the end of the decade. Whether challenging the ethical boundaries of medicine with nanotechnology or going toe to toe with the Vatican itself on the issue of gene-therapy sterilization, Sir Peter prides himself on his motto, “If we can, we must.” After a three year media blackout, Weyland has finally emerged to reveal where he’s heading next. Wherever that may be, we will most certainly want to follow.

PROMETHEUS is out June 8, 2012, and I am pumped.


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